print: Ritz-Carlton

The Ritz-Carlton Huntington Hotel in Pasadena isn't just an ordinary luxury hotel. It's been a Southern California landmark since 1907. When I went there to spend the night in preparation for working on this campaign, it was like walking into a scene out of Somewhere in Time. (For the uninitiated it's a romantic time travel movie set in an old hotel. The ultimate chick flick.) Even though I was only a few miles away from home, I felt completely removed from my normal life. The vacation mentality. So when it came time to write these, I wanted to capture that feeling. But I also wanted to capitalize on the rich heritage of the hotel. And then I figured out how I could do both. (Note: this campaign continues in the whatnot section.)