whatnot: Del Taco

When I worked on the Del Taco account, the agency had a formula for their print that was, in a word, BOR-RING. Typical fast food: giant picture of food, giant headline. So when the art director and I got the assignment to do a flyer that was to be distributed on college campuses, we thought, "here's our chance to do something interesting." Since our target was college kids, we wanted something that was more irreverent and less like traditional advertising. The weird thing about this one was...client changes actually made it better. Handwritten bits had to be pasted over with typewritten changes that added to the overall funkiness of the thing in unexpected ways.